Why We Don’t Take Insurance—And Why You’ll Love It

Why Blossom Family Medicine Doesn’t Rely on Insurance—And Why That’s Good for You

At Blossom Family Medicine, one of the most common questions we hear is: “Why don’t you take insurance?”

It’s a fair question. For most of us, healthcare and insurance feel like they’re permanently tied together. But let’s really think about it, do they need to be?  In fact, breaking free from the traditional insurance-driven model is one of the most impactful ways we can deliver the kind of care our patients deserve.

Instead of billing insurance, Blossom works on a membership model. That means you pay a flat annual fee for personalized, comprehensive primary care. This allows us to get away from the barriers, red tape, and hidden costs of insurance. Here’s why this makes a real difference for you and your health.

1. More Time With Your Doctor

In the insurance world (traditional medicine), physicians are often pressured to see as many patients as possible. The result? Rushed 10-minute visits that leave you feeling unheard and frustrated.

At Blossom, your membership allows us to keep our patient panel intentionally small. We max at around 250–300 patients compared to the 3,000+ in a typical primary physician practice. That means longer visits, same- or next-day appointments, and time to actually talk through your health, your goals, and your concerns.

You’re not just another number on the schedule, you’re a person, and your care should reflect that.

2. Transparent, Predictable Pricing

One of the biggest frustrations with insurance-based care is never knowing what a visit will actually cost. Even with “good” insurance, copays, deductibles, and surprise bills add up quickly.

Our membership model is simple and transparent: one flat annual fee, no hidden costs. Need to see us five times in a month? It’s covered. Want to schedule a check-in just to talk through lifestyle changes or new symptoms? Covered.

No billing games. No middlemen. Just straightforward, predictable care. Unlimited care- for one price.

3. Access When You Need It

Membership doesn’t just buy you time, it gives you access. At Blossom, you can reach your physician directly through text, phone, or video visits when appropriate. You don’t need to jump through hoops or wait weeks to get in.

Because we’re not bound by insurance rules, we can also offer care that makes sense for your life. Whether it’s adjusting medications, discussing lab results, or just answering a late-night question that’s keeping you up. We are here for you. We take the fear out of going to the doctor’s office because you know you will have access to your doctor when you need them and get reassurance. It’s like having a “doctor in the family”.

4. Whole-Person, Preventive Care

Insurance companies are built to manage sickness, not necessarily promote health. Too often, preventive care gets lost in the shuffle.

At Blossom, we believe medicine works best when it’s proactive, not reactive. Our membership model allows us to focus on:

• Preventive screenings tailored to your age and history

• Lifestyle and nutrition counseling to support long-term health

• Mental and emotional wellbeing, not just physical symptoms

• Chronic condition management with time to fine-tune your plan

Because we’re not rushing to code a visit or get insurance approval, we can focus on what matters most: helping you feel your best today while protecting your future health. We are able to spend more time at each appointment to make sure that we really get to focus on this as well- minimum 60 minutes each visit.

5. Freedom From Red Tape

Anyone who’s dealt with insurance knows the headache: denied claims, endless phone calls, and confusing policies. Behind the scenes, physicians are often stuck spending more time with paperwork than with patients.

Our model cuts out the middleman. Without insurance dictating how we practice, we can order the tests you need, spend time counseling you, and create care plans that make sense for you, not for an insurance algorithm.

It may be true that Blossom does not use insurance for the day-to-day primary care coverage, but we will help you use your insurance for anything outside to get all the expensive other coverage, such as medications, imaging, referrals (if needed). If you want to use your insurance for things like this, we will certainly assist you but for primary care services we have so much more flexibility now.

The Bottom Line

At Blossom Family Medicine, our mission is simple: to give you the kind of care we’d want for ourselves and our families. By stepping outside the constraints of insurance, we’re able to offer care that’s more personal, more accessible, and ultimately, more effective.

Healthcare doesn’t have to be confusing or transactional. It can be human. It can be compassionate. It can be about you.

That’s what blossoms when we do things differently. ENROLL TODAY